The Anáhuac Journal is an international scientific journal published by the Faculty of Economics and Business of the Universidad Anáhuac del Sur, which is published in the months of January and July.
It includes articles product of investigation and studies with original results that treat problems of economy and businesses, as well as subjects linked to them; also, reviews of doctoral theses, books and critical notes.
The Editorial Board, with the support of a wide portfolio of national and international arbitrators, specialized in the issues that are published, anonymously evaluates the work received to evaluate its publication and the result is unappealable.
The content of the articles and reviews that appear in each issue is the responsibility of the authors and does not compromise the opinion of the editors.
The papers submitted for publication must be academic and comply with the guidelines included at the end of the journal.
Current Issue
Vol. 21 No. 2 (2021): The Anáhuac Journal, Vol. 21, num. 2 Second Semester
The global avocado market: 60 years of Mexico’s leadership and its impact on the next decade.
Rafael Díaz Castellanos. Pgs. 12-49
Predictive model for the selection of a public opinion measurement technique. Luis Herrero-Corona.
Pgs. 50-77
Warning of persuading attempts and ambiguity within advertising contexts in Mexico.
Carlos Gabriel Colín Flores. Págs. 78-103
Personal branding and personal marketing: complementary processes focused on the personal brand.
Fabiola Patricia Melchor Rueda, Enriqueta del Carmen Márquez Sánchez, Vladimir Deléyade Estrada Portales. Pgs. 104-129
Published: 2021-12-16
Full Issue
Artículos
La Revista Anáhuac es una publicación semestral de investigación estrictamente arbitrada, donde se publican temas que tratan principal, pero no exclusivamente, asuntos relacionados con problemas económicos, financieros, de la ciencia política, de la administración y de temas vinculados.